Tim Barker is CEO of DataSift Inc. He joined the company in 2011 to serve as Chief Marketing Officer and then Chief Product Officer, focusing on product and market strategy. Tim has more than 20 years of experience in the enterprise software market, spanning CRM, collaboration and content management. During his career Tim founded three successful startups, most recently Koral, a content collaboration startup which was acquired by Salesforce. He holds four patents in the area of on-demand services.
Eric Bell helps direct a number of Social Media research efforts at Pacific Northwest National Laboratory (PNNL), a Department of Energy multi-program laboratory. He works closely with leading social platforms and major agencies within the US government around pursuing joint research and benefit to society through the exploration of social data. Eric has a background in human language technologies and data sciences.
A West Coast transplant from the East Coast, Eric now resides in Richland, WA with his wife. Eric holds a Bachelor’s in Mathematics from Cedarville University and a Master’s in Computational Linguistics from the University of Washington.
Noam believes that there's a transformation in how business are using social data - that its use and dissemination is affecting more and more industries (music, finance, etc.), and more business processes (product development, marketing, production, audience development, etc). He's excited to share his views on pseudonymity in the social data space and the new applications it can enable.
Noam manages Reddit's partnerships in Revenue, Data, and other areas. If you want to sync up with him before, during, or after the event, feel free to reach out to him directly at email@example.com.
Pierce Crosby is the Director of Business & Operations for StockTwits, Inc. Previously, he was the head of research for Reuters Breakingviews, the financial column for Thomson Reuters. He received a Masters from Columbia University's Graduate School of Journalism, and a bachelor's degree from the University of California, Santa Cruz. He actively mentors companies within the FinTech Sandbox, Startup Bootcamp, and INV FinTech ecosystems.
Gloria DeCoste is Head of Digital Strategy for Nestle USA. Prior to digital strategy, Gloria worked in brand communications and brand innovation/renovation at Nestle Purina. Gloria’s past lives include advertising at agencies Young & Rubicam and Doner, and a successful turn as an entrepreneur, where she opened, grew and successfully sold a kids’ fitness facility.
At Nestle USA, her team strives to identify and articulate best practices in digital across over 20 brands in the Nestle USA portfolio. They strive to help brands see from the consumers’ view-out, to ultimately build seamless experiences for the consumers, and drive business impact for the brands.
She holds a BA in Social Science from Michigan State University and MBA from Ross School of Business at the University of Michigan.
Gloria currently lives in Los Angeles with her husband Dave, their two kids (girls), and two dogs (boys). She’s become a Dodger fan, but will always love the Tigers the most!
Justin is the Director of Data Strategy and Precision Marking at The Coca-Cola Company and sits within the Knowledge & Insights team in Coke’s worldwide headquarters in Atlanta. He supports the global marketing organization with measurement and strategy for social and digital initiatives. It’s in this role where Justin focuses on developing and deploying both external and in-house social analytics solutions throughout the Coca-Cola system to help drive stronger and more efficient marketing.
Before making the move to The Real Thing, Justin was delivering Global Media Insights at Unilever, based in New Jersey. He was responsible for all research with Unilever’s key global media partnerships at Google, Facebook, Twitter, Apple and Viacom.
A native Michigander, Justin now resides in Atlanta, Georgia with his wife and young son. He earned a BBA from the Haworth College of Business at Western Michigan University.
Jonathan is infatuated with creating products in and around the global marketing and media distribution ecosystem. As Chief Product Officer at ListenFirst, he is responsible for the strategy, design and development of ListenFirst's entire portfolio of products and solutions. Prior to ListenFirst, he was at Canoe Ventures, Anystream and Sapient developing and managing products to simplify the challenges of digital content creation, distribution, ad optimization and reporting in an increasingly complex multi-platform, multi-device world. He holds a BS in Computer Science from Syracuse University.
On 6 March 2015 Andrew Hallman was named Deputy Director of CIA for Digital Innovation, responsible for accelerating the integration of digital and cyber capabilities across all of CIA’s mission areas.
Mr. Hallman has 28 years of experience in the Intelligence Community, serving in a number of analytic, operational and policy assignments. From 2013-2015, he was Deputy Director for Intelligence for Strategic Programs, where he led enduring initiatives such as analytic transformation and global agility. From 2011 to 2013, Mr. Hallman served as Assistant Deputy Director of National Intelligence for Intelligence Integration, where he helped lead the DNI’s efforts to better integrate the Intelligence Community. He served as intelligence briefer to President Obama from 2008-2010, and in 2016 was awarded with a Distinguished Presidential Rank Award.
Mr. Hallman earned a Master's degree in International Affairs from American University’s School of International Service in 1986 and a Bachelor's degree in Public Affairs Management from Michigan State University in 1984.
Beverly is the VP, Social Portfolio Strategy at MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality and entertainment companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. As the Vice President of Social Portfolio Strategy, Beverly sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the Company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms.
As an experienced digital marketing leader, Beverly has a passion for disruptive brand strategies and innovation. She speaks regularly about key learning’s for brands on leveraging content and social strategies at scale. Beverly has worked with some of the most iconic media and entertainment brands to create compelling content across platforms. This omni-channel approach has successfully delivered key insights, metrics and business winning ROI.
Beverly recently served as the Head of Social Marketing for Yahoo where she provided leadership on social media integration on mobile, original content strategy and social trends to transition the brand to mobile. She previously created the award winning social media program for the GRAMMY Awards and is often honored as a Digital Innovator. Beverly has worked as a digital marketer in leadership roles at some of the largest agencies, media companies and startups including IPG, WPP and Tribune Interactive Media where she built innovative content and revenue generating programs. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC.
Mark Josephson, CEO of Bitly, is a successful startup executive with a proven track record of building great teams and high-growth companies. Mark joined Bitly in September 2013 to help support the ever- increasing power of the link.
Mark advanced his career through leadership positions at five New York City-based startups. He was previously the CEO of Outside.in, a leading hyperlocal media company that was acquired by AOL in 2011 and merged with Patch.com, where he then served as a senior vice president. Prior to that, Mark was CMO at Seevast, where he was later named President. Mark also served as General Manager and Executive Vice President of About.com, after starting his career at a leading public relations agency.
Megan Kelley leads emerging fintech research within FidelityLabs. FidelityLabs’ research team looks three to five years out for technologies and changes that may impact Fidelity’s customers. They help the firm understand the potential of emerging technology, explore innovation globally, and identify projects worth pursuing. She is actively involved in Fintech Sandbox and MassChallenge.
Previously, Megan led social media research in FidelityLabs, driving experimentation with emerging platforms and data. Prior to joining Fidelity, Megan worked in editorial and natural language analytics for startups and publishing companies. She holds a BA in English from Williams College and an MLS in Library and Information Science from Simmons College. She is perennially excited by new ways for people, information, and context to connect.
Rob is Founder and CEO of Converseon, a leading social consultancy + technology firm, that for over a decade has helped leading brands fully leverage the value of social data across the enterprise to drive business results. Forrester Research named Converseon a “leader” in the Enterprise Social Listening Wave of 2010, and Strong Performer in 2012/2014 with highest industry scores for research/consulting (5 out of 5 score), data processing and sentiment analysis. In 2014, Rob also founded Revealed Context, a sister company to Converseon, a pure play, machine-learning powered semantic SaaS technology that provides advanced analysis of social and voice-of-customer data. It is designed to “start where most basic listening solutions stop” by putting the power of active learning directly into the hands of users. ConveyAPI was named Dataweek’s Top Innovator in Social Data Mining by providing “human level precision at the speed and scale that only software can provide.” Prior to founding Converseon, Rob was head of the Innovations Group at a division of Y&R and member of the WPP.com board.
Richard Lee is CEO & Co-Founder of Netra. Netra's mission is to help enterprise make sense of the tsunami of imagery. Its enterprise software solution can dynamically detect what consumers are posting about in their social photos - using a combination of computer vision / AI / Deep Learning developed at MIT. Netra's customers (brands, agencies & marketing cloud platforms) generate more insights about consumers’ activities & interests, brand preferences, key life events, and demographics to improve products, services, communications, and targeting. Previously, Richard was in Marketing & Innovations at Procter & Gamble / Gillette, as well as Head of Marketing for Shaser Bioscience (acquired by Spectrum Brands). Richard has an MBA from MIT Sloan, which is where he met his Co-Founder & CTO, Shashi Kant. Netra is headquartered in Boston, was a part of Techstars Boston 2015 class, and is seed funded prominent angels & venture firms.
Data-driven marketing leader and proven problem solver who moves from vision to strategy to tactics to implementation with clarity and urgency. Experienced manager who identifies, evaluates, develops, and motivates talent to peak performance. Focused on driving sustained revenue and profit growth through the application of robust consumer insights.
Joel Lunenfeld is the Vice President of Global Brand and Creative Strategy at Twitter, responsible for Twitter’s brand marketing and creative lateral thinking across the company. He has been there since 2011, having previously led a Sales Strategy team spanning 30 countries and charged with partnering with brands to fuel Twitter’s advertising business. He has been one of the top influencers in the digital space for the last 18 years, graduating SUNY Buffalo in 1999 with a degree in Anthropology. He is an entrepreneur and free thinker who understands culture first, marketing second.
As one of the first employees and eventual CEO of Moxie Interactive, his accomplishments in this ten-year post helped shape the digital industry in ways still felt today. Joel has lead engagements with world-class brands such as Verizon Wireless, L’Oreal, Twentieth Century Fox, and Coca-Cola, HP, and many others.
He is a strong advocate for the future of creativity, holding board positions with the IAB and the Global Art Directors Club. As a recognition of his career achievements and impact on the industry, Joel was inducted into the AAF’s Advertising Hall of Achievement in 2015.
Joel also cares deeply about giving back to society. In 2014 he co-founded a nonprofit -The Guardian Project- www.guardiangym.org a boxing and jui-jitsu gym in Oakland working with at-risk youth to build community and self esteem through martial arts. Joel also serves on the board of Hire Heroes USA, a nonprofit that helps veterans and their spouses find jobs and transition from military to civilian life.
Joel is focused deeply on his family. The love of his life @heddy, daughters @fiona and @lexington, is what he considers his greatest accomplishment to date.
Joshua March is the founder and CEO of Conversocial, a customer engagement solution that helps businesses increase customer loyalty by enabling effortless, in-the-moment customer service through social and mobile channels. The largest global firms including Google, Sprint, Hertz and Hyatt Hotels turn to Conversocial to deliver an amazing social first customer service experience with large-scale efficiency.
Joshua previously founded leading social application company iPlatform, one of the world's first Facebook Preferred Developers, which was acquired in 2012. Having started his career in London, Joshua is now based in New York.
Large amounts of data can dehumanize who we are and diminish what we say. Facebook’s Audience Insights Partnership Lead, Kunal Merchant, has a diverse set of experiences about how he’s had to trust social data to better understand and connect with people. Kunal’s jungle gym experience through unique disciplines, different industries, and a near-move across the planet is all weaved with a foundation of using insights to help move businesses forward.
Prior to joining Foundry Group, Chris was GM & VP of Twitter’s Data & Enterprise business and CEO of Gnip, a Foundry Group portfolio company. Chris loves working with entrepreneurs to scale their companies globally while helping them maintain the passion that sparked them to start the business in the first place.
Chris is considered a pioneer in developing data and platform strategies. He has worked closely with some of Silicon Valley’s fastest growing technology companies to help them formulate and execute their platform strategies. He is also Founder and Chairman of the largest non-profit organization focused on the impact of social platforms and data. Chris’s view on the importance of data as it relates to global matters of health and safety have been shared across the world including at The White House and the United Nations.
Prior to Gnip, Chris was at Aquent where he served in several executives roles including Chief Operating Officer where he was responsible for daily operations of 70 teams in 17 countries. Chris began his career as a management and technology consultant working for EDS, Oracle, and IBM where he led engagements at more than 25 Fortune 500 companies.
Lakshmanan aka Lux Narayan mans the helm of Unmetric, a company that enables marketers to harness insights from a constantly growing database of branded social media content and use those insights to create better content and campaigns of their own.
Prior to founding Unmetric, Narayan was a co-founder at Vembu Technologies, an online data backup company. He also helped found and volunteered at ShareMyCake, a non-profit started by his wife that focuses on encouraging children to use their birthdays to channel monetary support towards a cause of their choosing. In his popular TED talk: What I Learned From 2,000 Obituaries, Lux shares what those immortalized in print can teach us about a life well lived.
As Unmetric's CEO, he leads a team of 70 people distributed across the company's operations in Chennai and New York City.
Outside of work, he is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and other non-fiction and watching documentaries with bad ratings. Narayan makes time every year for trekking in the Himalayas or scuba diving in tropical waters, and once he learns to fly, he hopes to spend more time off land than on it.
Dr. Safiya Umoja Noble is an assistant professor in the Department of Information Studies at UCLA. She also holds appointments in the Departments of African American Studies, Gender Studies, and Education. Her research on the design and use of applications on the Internet is at the intersection of race, gender, culture, and technology. Her forthcoming monograph, “Algorithms of Oppression: How Search Engines Reinforce Racism,” explores racist and sexist algorithmic bias in search engines like Google (NYU Press). She currently serves as an Associate Editor for the Journal of Critical Library and Information Studies, and is an Editorial Board member for Taboo: The Journal of Culture and Education. She is the co-editor of two books: The Intersectional Internet: Race, Sex, Culture and Class Online (Peter Lang, Digital Formations, 2016), and Emotions, Technology & Design (Elsevier, 2015). Safiya holds a Ph.D. and M.S. in Library & Information Science from the University of Illinois at Urbana-Champaign, and a B.A. in Sociology from California State University, Fresno with an emphasis on African American/Ethnic Studies.
Madeline is CEO and Co-Founder of Twizoo, a machine learning start-up that specializes in automating the discovery and display of the best user-generated content from social media at scale, and works with global companies like OpenTable to power social content across 10,000s of their restaurant pages. Prior to Twizoo, she was Head of Digital Strategy at GlaxoSmithKline for their HIV therapy area, leading the digital strategy and marketing around a blockbuster drug launch. An alum of Teach for America in Baltimore, Madeline received her B.S. in Math from Davidson College, with a minor in philosophy. In her spare time, she enjoys competitive swimming (particularly open water!) and is a burger connoisseur.
Daniel is helping lead the UN's integration of Twitter’s data tools to support efforts to achieve the Sustainable Development Goals (SDGs). As Innovation Specialist at UN Global Pulse — an innovation initiative of the United Nations Secretary-General on big data, Daniel is responsible for building partnerships and driving data innovation applications to serve the public good. Global Pulse was established in 2009, to develop, evaluate, and advance tools for real-time monitoring and to incorporate new perspectives into policy development. Prior to joining Global Pulse, Daniel co-founded Zenysis Technologies, a data analysis platform for developing countries. Before that, he was an early employee at Quid, a San Francisco startup recently listed as Technology Pioneer by the World Economic Forum (WEF). Daniel's academic background is in aerospace engineering and aerodynamics. He is currently unsure if he still dreams of becoming an astronaut.
Deb Roy is Director of the Laboratory for Social Machines (LSM) at the MIT Media Lab, Associate Professor at MIT, and Chief Media Scientist of Twitter. His research at MIT focuses on machine learning, natural language processing, and network science with applications ranging from children’s learning to large-scale media analytics.
Deb's early work in robot learning led to a pioneering study of his son’s language development using comprehensive observational data. Building on this work combined with insights from Montessori pedagogy, LSM is now focused on creating technologies that support child-driven, machine guided, playful learning for children. Deb's widely viewed TED talk Birth of a Word unpacks the mysteries of language acquisition through data analysis and visualization.
Roy co-founded and served as CEO of Bluefin Labs, a venture-backed media analytics company. MIT Technology Review named Bluefin as one of the 50 most innovative companies of 2012, and in 2013 it became Twitter’s largest acquisition. Bluefin’s technology now serves as the basis for data science and analytics for Twitter’s platform globally. Guided by this industry experience, LSM now tackles key challenges in understanding media and human behavior using AI and machine learning.
Brad Ruffkess is a high-energy marketing leader with a proven ability to build brands and businesses. He’s a results-oriented, analytical thinker who brings vision, strategy, and execution expertise to drive growth. Brad currently leads Coca-Cola’s Marketing Futures Team, breeding transformative marketing capabilities that will help accelerate the growth of the business. Brad also founded The Coca-Cola Media Company, which is making The Coca-Cola Company’s marketing assets readily available to help our partners meet their business objectives. Brad was previously a Global Connections Strategist helping The Coca-Cola Company’s various brands and markets around the world deliver Liquid and Linked connections strategies that have social at the heart. Prior to joining The Coca-Cola Company, Brad was the Director of Digital Strategy at Merge Agency, A North Highland Company.
Shaivali uses data to shape stories and inspire design. As the Americas Head of AlphaWise in Morgan Stanley Research, she leads a team of data and analytics experts to build data-driven storylines for investment debates. Her team partners with sector analysts, technology and sales to create and distribute products. Prior to Morgan Stanley, Shaivali advised Fortune 500 clients at PwC where she stood-up a new analytics business to design differentiated customer experiences. She's written a number of whitepapers, and her team's research has been featured in the New York Times, Fortune, Forbes and USA Today. Before PwC, she held strategy and marketing positions at American Express, GE and non-profits. She received her BA and MBA from the University of Michigan and resides in New York City.
As Director of Product Management, Vishal Shah is responsible for building products that connect Instagram’s community to businesses of all shapes and sizes. Vishal’s team helps define and build native, mobile-first experiences that allow marketers to find their visual voice, drive business objectives, and maximize long-term value on Instagram.
Prior to his role at Instagram, Vishal spent 10 years at Turn, pioneering programmatic advertising technology. In roles across engineering and product, he led development of the industry’s first digital hub for marketing that spanned programmatic media buying, data management, and analytics – resulting in multiple patents. Prior to Turn, Vishal spent time with Accenture’s Technology Labs in both a consulting and R&D capacity.
Vishal holds degrees in Computer Science and Business from the University of California, Berkeley and resides in the Bay Area with his wife Reena and their two budding Instagrammers.
Amir Shevat is the head of developer relations at Slack. Previously Amir was the global Startup Outreach lead in Google Play and led scalable programs in Developer Relations and Google Campus TLV. Amir has also founded several startups. He is a developer at heart and the author of the "Designing Bots" O'Reilly book.
At Tagboard, Tyler leads product strategy and execution for safely and beautifully bringing social media content to news broadcasts, events, and websites. He previously served as VP & GM of Klout and Consumer Data at Lithium Technologies, managing the consumer data innovation and channel distribution platform of leading community, support and social data solutions to thousands of customers. At Klout, Tyler led data strategy and platform relations. He is an advisor to a number of startups, including Insightpool and Oniracom, as well as a writer and speaker on platform product and API issues.
As GM of IBM Watson AI, Beth Smith leads the teams who engineer and deliver the Watson technology platform, enable its global ecosystem of partners and developers, and its emerging solutions. Fueled by scientific innovations born out of IBM’s research and engineering teams, Watson is IBM’s flagship cognitive system that runs natively on the cloud.
More broadly across IBM, Beth contributes to technical and business strategy as a member of several senior leadership teams responsible for shaping key strategic initiatives across the corporation.
Beth's passion for technology took root in 1987 with her first role as a programmer in Cary, NC. Over the years, she has held several executive roles in IBM, including prior positions as the GM of IBM's Analytics Platform; GM of IBM’s Information Management; VP of WebSphere; and VP of WebSphere Business Development where she led mergers and acquisitions.
Beth holds a BS in Computer Science from North Carolina State University.
A native of Chicago, Robert left a scholarship at the Art Institute of Chicago in 1990 to pursue a degree in computer science at the University of Minnesota. While attending the University, he landed a job fixing computers for the Human Factors Research Laboratory. Over a three year period, he rose to become head engineer of the lab while earning scholarships from the U.S. Navy and the FAA building flight and driving simulators. It was also during this time he started a computer consulting business.
In April 1994, after three years at the University of Minnesota, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy properties worldwide. With over 24,000 Agents, The Geek Squad is now the world's largest technology support company offering online, in-store, and in-home support. Robert served as Chief Technology Officer for Best Buy until 2012 when he relocated to San Francisco with his family to pursue his next startup.
In 2016, Robert co-founded Assist, a platform to power businesses on messaging.
Farida is an academic researcher based in the United Kingdom. She is the Director of the Visual Social Media Lab (@VisSocMedLab), which brings together researchers from academia (social sciences and humanities), industry and government with an interest in social media images. She is also a Faculty Research Fellow at the University of Sheffield.
She sits on the World Economic Forum's Global Future Council on the Future of Information and Entertainment and serves on the Editorial Board of three academic journals: Social Media & Society, Big Data & Society and Digital Journalism. She is a frequent public speaker, and engages in cross-sector consultancy and advice on range of different projects; currently working closely with the Food Standards Agency in the UK (all those food images on Instagram!)
She holds a BA in Media and Cultural Studies from Staffordshire University and a PhD in Media Studies from Manchester School of Art.
Devon Wijesinghe is a serial tech entrepreneur and investor. As the CEO and member of the founding team of Insightpool, a leading SaaS platform for influencer marketing at scale, Devon is intimately familiar with driving results from social data and user-generated content. He serves on the board of the Word of Mouth Marketing Association (WOMMA), a non-profit organization dedicated to viral, buzz, and influencer marketing.
He was a founder of e-VERIFILE in his teens and helped build the company into one of the largest privately held data software companies in the nation.
Devon is a leader in the Atlanta tech scene, being part of Atlanta Technology Angles, the Atlanta CEO Council, and the Atlanta Technology Development Center at Georgia Tech.
Matei founded System2 to augment fundamental research with data and technology. System2 applies the scientific method to investing by sourcing data, writing code, analyzing statistics, and creating bespoke signals. He previously spent eight years at a leading global hedge fund. Matei holds an MA in math from Columbia University and BAs in psychology, math, government, and economics from Cornell University.