Adam Bain, President of Global Revenue and Partnerships. Adam leads Twitter’s worldwide monetization efforts, business development and platform relations teams as the company’s top business executive who oversees 1,000+ employees in 40 countries across the world.
Jordan is the Chief Strategy Officer at Mindshare. He oversees key parts of the company including: Communications Planning, Digital Strategy, Social, Mobile and Commerce. He is also responsible for the positioning of the agency.
He is the architect of Mindshare’s global operating system called The Loop where teams gather on a daily basis to generate insights – driven by data feeds – to be reinvested into actions in media, creative and content.
Jordan was the co-founder/creator of the ad industry’s annual NewFront event, an important milestone on the advertising industry calendar competing with the broadcast upfronts to drive the marketplace for digital video.
Jordan comments on the industry in publications such as Adweek, Forbes & The Wall Street Journal and he has provided insight on Bloomberg TV. He presented at the prestigious Cannes Lions Festival of Creativity in 2014.
Prior to Mindshare, Jordan held roles at Digitas, Foote Cone & Belding, Modem Media and Ammirati Puris Lintas. Jordan began his professional career at The White House in The Office of Presidential Press Advance.
Jordan holds a B.A. degree in Marketing from The George Washington University in Washington DC.
Mike is the General Partner at Bowery Capital based in New York. Prior to Bowery Capital, Brown co-founded AOL Ventures and led investments in over 30 companies primarily focused around the next generation of CMO and CTO spend. Before AOL Ventures, Mike worked for the investment arm of Richard Branson’s Virgin Group, helping to invest capital in early stage internet startups on behalf of the British entrepreneur. He began his career at Morgan Stanley. Outside of his professional life Brown serves on the Board of Directors of the National Forest Foundation and co-chairs the Columbia College Young Leaders Council. Mike holds an undergraduate degree from Columbia University.
Ron Buell serves as head of engineering at Rdio, where he also oversees server operations, customer support and content operations.
Over the course of his career, Ron has led many multi-disciplined teams tackling complex Mobile and Web based SaaS projects. Prior to joining Rdio, Ron was the Director of Engineering at mobile gaming platform company OpenFeint, who was acquired by GREE International. He first was involved in the music business when he worked at Marketron where he helped build a Radio Traffic and Ad Sales System.
He began his engineering career at IBM where he was responsible for developing both client and server side functionality for many projects including Lotus Notes and IBM Discovery Server. Ron holds both a BA and MS in Computer Systems Engineering.
Noshir Contractor is the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering & Applied Science, the School of Communication and the Kellogg School of Management at Northwestern University, USA. He is the Director of the Science of Networks in Communities (SONIC) Research Group at Northwestern University.
He is investigating factors that lead to the formation, maintenance, and dissolution of dynamically linked social and knowledge networks in communities. Specifically, his research team is developing and testing theories and methods of network science to map, understand and enable more effective networks in a wide variety of contexts including communities of practice in business, science and engineering communities, disaster response teams, public health networks, digital media and learning networks, and in virtual worlds, such as Second Life. His research program has been funded continuously for over a decade by major grants from the U.S. National Science Foundation with additional funding from the U.S. National Institutes of Health (NIH), U.S. National Aeronautics and Space Administration (NASA),the Rockefeller Foundation, and the MacArthur Foundation.
Elena Eneva is a Senior Data Scientist at Accenture Analytics (before it was fashionable to be one) using and developing Data Science methods focusing on Big Data. She leads projects in various industry domains, taming data generated by both the Internet of People and the Internet of Things. Prior to Accenture, Elena worked at Yahoo! on Machine Learning for fraud detection and marketing. She did her graduate studies in Machine Learning from Carnegie Mellon University and got her undergrad degree in Computer Science from University of the South: Sewanee.
In the summer of 2013 Elena took a sabbatical to help start (and be a mentor at) the Data Science for Social Good Summer Fellowship at the University of Chicago. She led several teams of fellows, working on projects in healthcare and disaster relief, and developed open source solutions for predicting cardiac arrests, and for analyzing crowdsourced data during high impact events. Elena still remains involved with the fellowship program and is working towards creating a similar one in the Bay Area, where she is based. Besides sciencing with data, Elena is passionate about social good in general, and works with community organizations involved in education, the arts, and the environment.
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of TechStars.
In addition to his investing efforts, Brad has been active with several non-profit organizations and currently is chair of the National Center for Women & Information Technology, co-chair of Startup Colorado, and on the board of UP Global. Brad is a nationally recognized speaker on the topics of venture capital investing and entrepreneurship and writes the widely read blogs Feld Thoughts, Startup Revolution, and Ask the VC.
Brad holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. Brad is also an avid art collector and long-distance runner. He has completed 23 marathons as part of his mission to finish a marathon in each of the 50 states.
Jeff is chief operating officer at Foursquare, where he is responsible for corporate strategy and operations, including marketing and PR, business development, finance, and talent. Prior to Foursquare, Jeff was CEO of Skyfire Labs, a mobile technology company acquired by Opera Software. After site59.com, the company he co-founded, was acquired by Travelocity, Jeff spent seven years as the Chief Marketing Officer, where he oversaw the brand, including the introduction of the “roaming gnome,” a new customer guarantee and a bill of rights. Previously, Jeff opened offices in Latin America as a consultant at Monitor Company and served as a White House fellow in the Clinton Administration.
He holds a master’s degree from Oxford as a Marshall Scholar and a bachelor’s degree from Harvard College.
William Gruger works at Billboard as the Associate Director of Charts/ Social & Streaming.
In his role, William develops and maintains relationships with social and streaming music data providers, working to build out Billboard’s digital music charts. On a weekly basis he analyzes data from Vevo, YouTube, Spotify (via Nielsen BDS) and social analytics (via Next Big Sound) to inform and produce editorial and video content for Billboard Magazine and Billboard.com. His works can be found in Billboard Magazine and all over the Internet, and he has been featured in the Los Angeles Times, New York Post, and Reuters.
William’s foundations are in the startup and agency world, with previous work experience at Next Big Sound and Carrot Creative.
Evan Hanlon joined Xaxis in December 2011 to help develop a strategic planning discipline. He now leads strategy & investment for North America in engaging with the broader data ecosystem and creating innovative new approaches to audience buying across all GroupM clients. He is a graduate of Harvard College, with a Bachelor of Arts in Visual and Environmental Studies. Prior to Xaxis, he started his career on the creative side as a copywriter and creative director, focusing on the development of brand identities.
Taylor Hanson is a multi Grammy nominated singer, songwriter, producer and entrepreneur. He has worked in the music industry for over twenty years, and sold more than sixteen million albums as a member of the pop-rock trio HANSON. He is CEO and co-founder of 3CG Records and Hanson Brothers Beer Company.
Don Heider is the Founding Dean and Professor at the School of Communication at Loyola University Chicago. He is the Founder of the Center for Digital Ethics & Policy. He is editor of A Practical Guide to Digital Journalism Ethics, Digital Ethics: Research & Practice and Living Virtually. Heider is a multiple Emmy-award winning producer and reporter who spent ten years in news before entering the academy.
Anna Lauren Hoffmann is a trans woman and scholar working at the intersections of information, technology, culture, and ethics. Her research considers the ways in which the design and use of information technology can promote or hinder the pursuit of social justice. In particular, she is interested in how the standards and categories imposed on the world by data structures and technological systems can serve the development of self-respect for some individuals and identities while hindering its development for others. In addition to her work on justice and self-respect, her other research employs critical discourse analysis to explore the values and biases that underwrite understandings of technology, privacy, and ethics as promoted by various stakeholders.
Jalak Jobanputra is Founding Partner of FuturePerfect Ventures, an early stage venture capital fund in NYC. Before founding Future\Perfect Ventures, Jobanputra was the Director of Mobile Investments at Omidyar Network, a philanthrocapitalist fund started by Pierre Omidyar, co-founder of eBay. She has 20 years experience in venture capital, impact investing, media and technology. She was previously Senior Vice President at the New York City Investment Fund (NYCIF), a private economic development fund, where she managed the fund’s technology and digital media venture investments. Prior to NYCIF, she was a Principal at New Venture Partners, a $300 million early stage venture fund that commercialized technology out of corporate labs. From 1999-2003, Jobanputra was at Intel Capital in Silicon Valley, where she invested in enterprise software, internet and digital media startups, including Demantra (sold to Oracle), Extricity (sold to Peregrine), Viacore (sold to IBM), R Systems (IPO), Financial Engines (IPO), Yodlee and Zinio. In 1997 in NYC, in the early days of Silicon Alley, she launched and managed product development for online financial information startup Horsesmouth. She began her career in media, telecom and tech investment banking at Lehman Brothers and Broadview in NYC and London.
Jobanputra is also active in supporting education reform and social entrepreneurship and served as a Trustee of Achievement First Bushwick Charter Schools (Brooklyn) and sits on the Executive Committee of the Social Investment Council of Echoing Green. She is on the Board of Directors for the Center for an Urban Future, Advisory Board of Loreal’s Women in Digital Initiative, and Access to Capital Subcommittee member of the US Secretary of State Women’s Leadership Council.
In 2013, Jobanputra was selected as a “40 Woman to Watch Over 40”. Jobanputra was selected as an Outstanding 50 Asian American in Business in 2010 by the Asian American Development Center. Jobanputra is a Techstars NYC Mentor, Member of TiE (The Indus Entrepreneurs) and Advisory Board Member of Astia NYC, and is a frequent speaker and judge at entrepreneur and venture conferences, including Mobile World Congress, CTIA, TechCrunch Disrupt, Bloomberg, Internet Week and Social Media Week. She is a regular contributor on BloombergTV and has been interviewed by MarketPlace Radio, Forbes, SeekingAlpha and other national publications. She can be found at @jalak or on her blog www.thebarefootvc.com (recently named a top 10 investor blog.)
As Executive Vice President of Programmatic Solutions & Strategy, Sean is in charge of setting the vision for Publicis Groupe’s programmatic offerings and delivering on these solutions to help the Internet live up to its addressable and interactive marketing promise. Sean has been with VivaKi since the beginning in 2008, having been a jack-of-all trades for a decade at Digitas in the (relatively) early days of digital marketing. Having spent large portions of his career alternating hats from management consultant to creative advertising exec to software developer to media expert, Sean is continually energized seeing these worlds keep converging.
A passionate digital marketing pioneer, loves to leverage data, innovation and creativity to further business results. Amy is head of global social media at 3M, leading world-class social media strategy and activation and provides digital media counsel to executive leadership.
Amy previously led social and digital at Walmart in Bentonville, Arkansas and WalmartLabs in San Bruno, California. Prior to corporate life, she worked at a start-up during the initial dot com boom in Silicon Valley, and previously focused on eCommerce, a/b, multivariate testing and web analytics. Amy holds a B.A. from the University of Saint Thomas’ School of Business, MBA and MAL from Augsburg College.
Patrick Meier, PhD is an internationally recognized thought leader on humanitarian technology and innovation. His new book, “Digital Humanitarians: How Big Data is Changing the Face of Humanitarian Action,” has been endorsed by Harvard, MIT, Stanford, Oxford, UN, Red Cross, World Bank, USAID, LinkedIn, Twitter and others. In 2010, he was publicly recognized by President Clinton for his pioneering digital humanitarian efforts, which he continues to this day. Patrick's recent work has been featured in the New York Times, Washington Post, Wall Street Journal, Bloomberg, CNN, BBC News, UK Guardian, The Economist, Forbes Magazine, Times Magazine, NPR, Wired, Mashable, TechCrunch, Nature, New Scientist and elsewhere. He is also an internationally sought-out speaker, having given over 200 talks in more than 20 countries across 6 continents. He has spoken at the White House, UN, Google, Twitter, Harvard, Stanford, MIT, Skoll World Forum, Club de Madrid, Mobile World Congress, PopTech, TTI/Vanguard, SXSW and several TEDx’s. At present, Patrick is Director of Social Innovation at QCRI. He previously co-founded and co-directed the Harvard Humanitarian Initiative’s Program on Crisis Mapping and served as Director of Crisis Mapping at Ushahidi. Patrick's influential and widely read blog iRevolutions has received over 1.6 million hits.
Tram is the Head of Product Marketing at Pinterest, where her organization is responsible for helping businesses use Pinterest effectively as a marketing platform. Tram joined Pinterest in 2012, where, as the first member of the partnerships team, Nguyen helped grow and develop Pinterest’s relationships with strategic partners - including brands, publishers, and developers.
Most recently, Nguyen was a Product Manager at One Kings Lane, a leading online curator of home design goods. During her tenure, she launched the brand’s Vintage & Market Finds marketplace which was notably the first curated marketplace for home goods. Prior to that, Nguyen worked in partner marketing and operations at Google and Microsoft. Tram received her MBA fromThe Wharton School and her undergraduate from the University of California Berkeley.
Prior to Pinterest, Tram held product and marketing roles at One Kings Lane, Google, and Microsoft. Tram received her MBA from The Wharton School and her undergraduate from the University of California Berkeley.
Laura Norén is a Moore-Sloan Postdoctoral Associate at New York University's Center for Data Science where she is an ethnographer. Her research investigates the way organizations incorporate data science methodologies and knowledge discovery practices with a focus on large research universities, sports organizations, and financial firms.
Justin joined Yelp in 2012 to lead strategic partnerships focused on mobile, monetization, growth & international markets. Previous to joining Yelp, Justin worked at Techstars, a seed-stage start-up accelerator in New York City. Before Techstars, Justin was a Senior Associate at Summit Partners, a late-stage venture capital firm, where he focused on technology and sourced 3 investments. Justin holds a B.B.A. in Finance & Economics from The College of William and Mary and an M.B.A. from The Wharton School - University of Pennsylvania. Outside of work, Justin is a passionate climber and mountaineer, as well as an obsessed gear nut with the #ORInsightLab.
Leysia Palen is an Associate Professor of Computer Science, and Associate Professor and Founding Chair of the Department of Information Science at the University of Colorado Boulder. She is an Adjunct Professor at the University of Agder, Norway.
Palen is a leader in the area of crisis informatics. She directs the Project EPIC (Empowering the Public with Information during Crisis) research effort. Palen brings her training in human-computer interaction and social computing to bear on understanding socio-technical issues of societal import. She conducts empirical research in the interpretivist tradition. In the advancing arena of large-scale on-line interaction, she adapts quantitative techniques that then allow the application of qualitative methods and the "ethnographic eye" to deeply describe sociality technology-mediated situations. Palen has authored over 70 articles, conducting research that is supported through the NSF, including a 2006 CAREER award. For this work, Palen was recently awarded the 2015 ACM Computer Human Interaction Social Impact Award.
Palen is a graduate of the UCSD (BS, Cognitive Science), and of the UCI (MS and PhD, Information and Computer Science). She has worked at Boeing Commercial, USWEST Advanced Technologies, Microsoft Commercial and Xerox PARC. She is an Associate Editor for the Human Computer Interaction Journal and for the Computer-Supported Cooperative Work Journal.
Faithe Parker is the founder and managing partner of Marbaloo Marketing, the premier digital marketing firm in Country Music today servicing a portfolio of world-recognized clientele including premier country music artists such as Miranda Lambert, Luke Bryan, Tim McGraw, Toby Keith and many more. Her meteoric rise through the music industry included stops along the way as Executive Studio Assistant to Ron Fair (Chairmen of Geffen Records and producer of Christina Aguilera, The Black Eyed Peas, Fergie, Pussycat Dolls, and more), Universal Music Groups youngest ever International Marketing Director under Martin Kierszenbaum (President of Pop/Rock A&R and International) traveling to over 50 countries while she managed a portfolio of artists including Lady Gaga, All American Rejects, 50 Cent, Limp Bizkit, and working with imprint labels such as Tennman Records (Justin Timberlake), KonLive (Akon), Mosley Music Group (Timbaland) and StarTrak (Pharrel), next as Vice President of Creative Services for Dave Stuart & Mick Jagger’s Weapons of Mass Entertainment where she worked on marketing initiatives with large corporate brick & mortar retailers, print publishing, film, and TV (including ABC’s hit sitcom “Malibu Country” starring Reba McEntire), ultimately culminating in her founding, in 2010, the number one third party marketing firm in Nashville today – Marbaloo!
Marbaloo (short for Marketing Hullabaloo) is a global multi-platform entertainment-marketing firm who approaches each project, talent and campaign with a hullabaloo perspective. Marbaloo provides extensive marketing services in the areas of mobile, email, social media management, project management, digital marketing, digital & social publicity, live event marketing & activation, asset production and development, and in-venue tour marketing. Marbaloo clientele include over 40 internationally known brands and talent including premier music artists (such as Miranda Lambert, Luke Bryan, Tim McGraw, Toby Keith and The Jonas Brothers), national brands (such as Ram Trucks), and even select non-profit organizations across the country.
In her spare time, Faithe contributes to her community by speaking at local conferences such as Music Tech and annually on the Cause Marketing panel at Americana Music in Nashville. Faithe is also a member of The Recording Academy, Country Music Association, Academy of Country Music and the Country Music Hall of Fame’s Troubadour Society, Founder Society & Young Entrepreneurial Counsel. She also contributes to entrepreneurial media platforms such as Forbes Women and Business.com sharing her knowledge of the industry and marketing best practices.
Andrew Patterson is the Senior Director of New Media at Major League Baseball Advanced Media since 2010.
In his role, Andrew is responsible for leading the growth of baseball's social media capabilities, forming strategic relationships, integrating social functionality into existing products and leveraging social media to create new fan experiences.
Before baseball, Andrew was a Senior Analyst at Digitas, as well as an analyst at a privately held Investment Management firm. He graduated from the University of North Carolina as a Morehead Scholar.
Bob Rosin is Vice President of Business Development for LinkedIn, the world's largest professional network, where he leads partnerships and platform for the company worldwide, reporting directly to the CEO. He also serves as a member of the Product Executive team.
Bob was previously Vice President of Business Development for Skype, which was acquired by Microsoft for $8.5B in October 2011. Following that acquisition, Bob served as Vice President and General Manager of Business Development for Microsoft’s Skype Division.
Prior to Skype, Bob held founder or executive leadership roles in three startups, Bang Networks, OQO, and Qik, and has raised more than $120M in venture capital from Sequoia Capital, Marc Andreessen, and other top tier investors. Qik – a mobile social video application – was acquired by Skype for $150M.
Bob is an active angel investor and advisor to entrepreneurs.
On the personal front, Bob is an avid cyclist, has a second-degree black belt in aikido, and enjoys underwater photography. A graduate of Cornell and Harvard Business School, Bob earned the Dubilier Prize for Entrepreneurship from HBS. He is first author on nine granted patents, and lived in Japan for five years after college where he studied Japanese, worked at Sony Corporation, and honed his skills navigating Tokyo by motorcycle.
Judy co-chairs BakerHostetler’s Information Governance Team, founded the eDiscovery & Technology Management Team and counsel clients on ways to avoid information-related liability. She handles privacy, data breach, information governance, cyber insurance and insurance coverage matters.
Judy frequently speaks and writes about information-related strategies and best practices. She has completed a course on Big Data management at the Massachusetts Institute of Technology and co-chairs the Claims and Litigation Management Alliance (CLM) Cyber Liability Committee. Jusy is a member of the ABA Big Data Committee and the Sedona Conference Data Security and Privacy Liability Working Group.
Jusy also has over 20 years of experience in large scale first- and third-party complex insurance coverage matters, providing a full range of services from opinion work to coverage litigation and international arbitration.
Judy is a member of the Law360 Insurance and Legal Technology News editorial boards and a contributor to InsuranceThoughtLeadership.com. She also was honored as LawCrossing's Law Job Star in July 2014, featured in Law Technology News as a leading woman in technology, and was a 2015 finalist for CLM's outside counsel of the year. Judy has been quoted in Forbes, Reuters, Law360 and Law Technology News regarding information-related issues.
Don Springer is Vice President – Oracle Data Cloud, and is focused on delivering Listening Data-as-a-Service solutions to its customers and the marketplace.
Prior to joining Oracle, Don Springer was the co-founder and CEO of Collective Intellect, a real-time text analytics software company acquired by Oracle in June 2012.
Don is a successful three-time entrepreneur. Other acquisitions include: Dante Software, a business activity monitoring company Don co-founded that was acquired by webMethods (WEBM) in the fall 2003. Whole Foods Market acquired Don’s previous co-founded company, iauthentic, a natural products e-commerce portal, in 1999.
Don has an MBA from the Darden School of Business at the University of Virginia, and a B.S. in Systems Engineering at the University of Virginia. Don is active in the Boulder entrepreneurial community, a Tech Stars Mentor, and is a current member of Awesome Boulder, a philanthropic group funding projects to make Boulder a more awesome, happy and cool place to live.
Jim Thatcher is an Assistant Professor at the University of Washington - Tacoma in the Urban Studies Program where here here teaches in the Master's of Science in Geospatial Technologies program. His research is part of a nascent field termedCritical Data Studies that examines the intersection between design and experience of code and data in the world. His current work focuses on the provenance of ‘big data’ and the recursive socio-cultural processes that constitute it. His work has been featured in The Atlantic and on NPR’s On The Media, and he was recently awarded an NSF Fellowship in CyberGIS with his collaborator Britta Ricker. He received his Ph.D. from Clark University in Geography, and his Master’s from the University of Chicago.
Shawn Walker is a PhD Candidate and founding member of the Social Media (SoMe) Lab at the University of Washington Information School. My research focuses on methodologies and research designs for the collection, curation, and analysis of social media data in social science research, within the context of social media usage by social movements. I look at this process through the lens of archive theory. My work pays particular attention to the ethics of collecting social media data including the process of consent and possible risks to those whose data we are collecting.
Wei Wang is a professor in the Department of Computer Science at University of California at Los Angeles and the director of the Scalable Analytics Institute (ScAI). She received a MS degree from the State University of New York at Binghamton in 1995 and a PhD degree in Computer Science from the University of California at Los Angeles in 1999. She was a professor in Computer Science and a member of the Carolina Center for Genomic Sciences and Lineberger Comprehensive Cancer Center at the University of North Carolina at Chapel Hill from 2002 to 2012, and was a research staff member at the IBM T. J. Watson Research Center between 1999 and 2002. Dr. Wang's research interests include big data, data mining, bioinformatics and computational biology, and databases. She has filed seven patents, and has published one monograph and more than one hundred research papers in international journals and major peer-reviewed conference proceedings.
Dr. Wang received the IBM Invention Achievement Awards in 2000 and 2001. She was the recipient of a UNC Junior Faculty Development Award in 2003 and an NSF Faculty Early Career Development (CAREER) Award in 2005. She was named a Microsoft Research New Faculty Fellow in 2005. She was honored with the 2007 Phillip and Ruth Hettleman Prize for Artistic and Scholarly Achievement at UNC. She was recognized with an IEEE ICDM Outstanding Service Award in 2012 and an Okawa Foundation Research Award in 2013. Dr. Wang has been an associate editor of the IEEE Transactions on Knowledge and Data Engineering, ACM Transactions on Knowledge Discovery in Data, Journal of Knowledge and Information Systems, International Journal of Knowledge Discovery in Bioinformatics, and an editorial board member of the International Journal of Data Mining and Bioinformatics and the Open Artificial Intelligence Journal. She serves on the organization and program committees of international conferences including ACM SIGMOD, ACM SIGKDD, ACM BCB, VLDB, ICDE, EDBT, ACM CIKM, IEEE ICDM, SIAM DM, SSDBM, BIBM.
Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From social to streaming to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions.
White and his co-founders have been featured in Billboard (10 best music companies) New York Times, CNN, Forbes (30 under 30), Techcrunch, BusinessWeek (25 under 25) and more.
Next Big Sound works with thousands of customers, from individual artists to major labels, and licenses two charts to Billboard magazine and just announced their foray into book publishing with Macmillan as their anchor “Big 5” customer. In 2012 the start-up announced a $6.5 million dollar series A financing from IA Ventures, Foundry Group, SofttechVC and other notable angel investors.
Kimberly Yarnell is the Vice President of digital media at Macy’s. In this role, she leads Macy’s digital and social media strategy, with a focus on engaging customers, fostering brand loyalty, and driving sales. Yarnell and her team manage the brand’s social media presence, mobile media strategy, and display advertising campaigns. Additionally, she oversees the development of digital video content and influencer marketing strategies, to support Macy’s objective of growing market share with millennial consumers. Prior to this role, Yarnell led marketing strategy for women’s apparel, accessories, and millennial businesses at macys.com.